![]() ![]() Heat is not necessary for processing if the hair has been pre-lightened. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes, depending on the level of color intensity desired. If the hair is orange or dark yellow this will contribute to the final color.Īfter Pre-Lightening: Shampoo with ion(TM) Shampoo. Underlying exposed contributing pigment must be taken into consideration. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. ![]() Explore Salon Supplies Explore Salon Suppliesįor the most vibrant result, apply to pre-lightened hair.Salon Equipment & Furniture Salon Equipment & Furniture.Other Professional Supplies Other Professional Supplies.Hair Coloring Tools Hair Coloring Tools.Nail Care & Accessories Nail Care & Accessories.Acrylic Nails & Polygel Acrylic Nails & Polygel.Explore Tools & Brushes Explore Tools & Brushes.Curling Irons & Wands Curling Irons & Wands.Flat Irons & Hair Straighteners Flat Irons & Hair Straighteners.Other Products & Accessories Other Products & Accessories.Other Products and Applications Other Products and Applications.Chanel was making their decisions for colour for Spring 2014 in January of this year.By joining Sally Beauty Rewards. We may well see high fashion chains such as Chanel stocking Radiant Orchid-coloured clutches and pumps in the coming months, but those colour decisions would have been made many months ago. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.īut in truth, Pantone need only look at its own product order data to see which colour trends are emerging. Traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Pantone promotes the idea that the Colour of the Year selection is made through a highly secretive colour committee that considers influences ranging from films in production, as well as: In a world where firms such as Zara drop fresh merchandise into their stores every two weeks, the idea of a colour of the year, or even of a season, is increasingly difficult to pin down.īut that doesn’t mean naming a colour isn’t a smart marketing move, a way to promote products on that theme and cut through some of the noise. ![]() Now we see a myriad strong trends in any one season. ![]() Leading or following?īy naming a Colour of the Year, Pantone is attempting to both identify and influence the zeitgeist, but that’s becoming increasingly difficult in fashion.īack in the 1970s, one colour or one length could be the colour or length of a season. That’s the key service that Pantone provides: their colour chips help ensure the integrity of colour. I need all of those products, produced all over the world in different factories, to hit the same tone. I may be producing stretch cotton wear, shoes, handbags, nail polish and knitwear. Let’s say I am a fashion designer producing a spring range in, for example, Radiant Orchid. Their colour swatches are used to ensure continuity of colour for firms that manufacture a range of products in different materials, different factories and in many different countries. Colour integrityįor more than 50 years, Pantone has provided colour services for designers in fashion, homewares, paints and a range of other fields. The answer may lie in Pantone’s clever use of its own data. So how does Pantone pick their colour of the year? And why do some fashion retailers scramble to produce purple products after the announcement, while others seem to know months in advance? ![]()
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